Brand Story


A healthy you makes a happy you!

Out of this simple belief, we founded Best World to bring quality health to everyone, offering dietary solutions that were effective and truly helpful.


Do you know?

The coral sand AlkaMine (now known as SangoCal) was a pioneer in the market for on-the-go healthy water! Right from the beginning, our mission was to source for quality healthcare innovations so that you would have more choices!


We established the foundational values of our products - Efficacy, Purity and Concentration, taking great care to ensure that our ingredients and concentration were superior and unique.

As our range expanded, we rebranded ourselves as Best World Lifestyle.

1994 - 1997

We discovered ground-breaking technology to deliver only the essence that your body needs.

Double molecular distillation for high potency Fish Oil, purification of phos- phatidylcholine, liquid calcium…

Sounds complex, but quality guaranteed.


Our secret to great health is meant to be shared! To benefit more people, we brought our products into Singapore retail stores.


It was a big hit!

Our quality products were very well received and even featured on the local news. We rebranded once again and Avance soon became a popular name.

2000 - 2004

As Avance became a favourite in chain stores like Watsons and Guardian, we were thrilled to see the Avance Super EPA 2000 voted Best-Selling Fish Oil Supplement by Guardian in 2003 and 2004.


Receiving the Singapore Promising Brand Award 2004 and being recognised as a SuperBrand in Singapore assured us that we were going on the right track.

Our mission to provide unique alternatives in the market had started to bear fruit!


A restructure in the group saw us putting the Avance retail business to a stop. Though we no longer had the retail arm, Avance just kept growing!

We kept innovating and saw ourselves winning more Superbrand awards in the next few years.


We expanded Avance’s range to include our first beauty supplement – Collagen Plus!

We combined exquisite ingredients such as Fish Collagen Peptides from France and Pearl Powder to help your skin radiate health from within!


We gave Avance a premium new look!

With an established range of 5 categories to meet your every need: Digestive Health, Circulatory Health, Rejuvenation, Natural Resistance and Outer Radiance, Avance has grown into a trusted brand for holistic health.


We created the HA Jelly that allows you to regain a bouncy youthful complexion and enjoy ultimate hydration while relishing tasty jelly!

Deliciously effective.
See the results for yourself!

2014. 10

Combining the best of Chinese herbology with western technology, we formulated a power-packed cholesterol-lowering remedy – Red Yeast Rice Plus!

2016. 02

We took the goodness of broccoli and amplified its benefits, 12 times more! Combining the pure essence of broccoli seeds with prebiotic fibre, we released a superb antioxidant with excellent digestive properties.

Natural, concentrated, potent.

2016. 02

Through hard work and undeterred passion, Avance has since expanded regionally. In 2016, we also received the SuperBrands Philippines’ Choice.

2016. 11

In just a few months of its launch, Broculin was awarded Editors’ Choice for best detox/cleansing supplement in the Beauty and Wellness Awards held by online magazine “Beauty Insider” in Singapore!

2017. 05

Using Glutathione and a blend of premium natural antioxidants, we launched GLO Caps for skin brightening and strengthening overall health.

Multiple benefits in 1 formula!


We introduced 3 new products into our collection that can help to bring greater benefits to our digestive, immune, brain and vision health!


We upgraded our multivitamin supplement with the re-launch of One Plus A Day. The new formula contains 21 vitamins and minerals fermented with glycoprotein to help the body absorb the nutrients better.


Our newest bone care product Cal/Mag Plus was launched, featuring a highly bioavailable formula using red algae calcium sourced from the Westfjords of Iceland.

In the same year, we joined in the fight against childhood cancer by contributing to the George and Jennifer Yeo Professorship in Paediatric Oncology. Established by the National University of Singapore (NUS) Yong Loo Lin School of Medicine, the professorship aims to help to bring about better cure rates for children with cancer in Singapore and beyond.

A Dosage of Happiness

We believe that happy and fulfilling days start with having good health.

While the journey has been amazing, we remain relentless in our pursuit for quality innovations to help you experience happiness from within.

Note: This is a general overview of the timeline and history of the Avance brand internationally. Please refer to your respective regions for the latest products availability and update.

They found happiness after using Avance!

Read their stories here and see how their lives were changed! You could just be one of them soon.

Share our story with your family and friends and get them started

on their journey to happiness!